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Marcus Sheridan has inspired marketers and salespeople across the world with his bestselling book, They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer (2017).

He describes how he turned his struggling company, River Pool and Spas, into the most visited pool website. With case studies, interviews, and his own story of success, Sheridan stresses the importance of creating quality content. 

We have selected his best tips on inbound sales and content marketing to explain how to:

  • create content on topics that are most effective in generating sales (known as “The Big Five:” pricing, cost, problems, comparisons, and reviews)
  • use content in the sales process to address any of your prospect’s questions or concerns
  • create an effective content-making culture at your workplace
  • take ownership of video production and apply it to your content strategy
  • offer instant messaging and self-selection tools to create a personalised  shopping experience 
  • have all your questions on content marketing answered 

If you'd like a quick overview of the book, download our review of "They Ask, You Answer" here.