2 min read
What is a buyer persona?
You can only create content tailored towards a specific audience when you know who that audience is! For that reason, buyer personas are a key component of the inbound methodology.
Read MoreCassie Mulhall
Cassie Mulhall is a Digital Marketing Assistant at Wellmeadow Ltd. She has a Bachelor of Arts in English Literature with Creative Writing.
6 min read
How To Conduct A Content Audit in 2022
Jul 22, 2021 3:16:23 PM
Want to conduct a content audit but don’t know where to begin?
3 min read
Creating A Content Strategy: The Basics
Jun 22, 2021 12:19:44 PM
In this blog, we’ll be addressing content strategy for inbound marketing, an integral pillar of the philosophy. So keep reading if you want to know what content strategy is, why you need it, and the basics to get you started.
4 min read
How The Inbound Methodology Can Revive Your SME’s Marketing Strategy
May 6, 2021 12:21:13 PM
If you haven’t read Marcus Sheridan’s ‘They Ask, You Answer’ yet, you’re missing a trick.
Sheridan’s 2017 book retells how he completely revived his fibreglass pool business that was struggling following the 2008 housing collapse, and features case...